Thrive Insights

An ever-growing library of insights and perspectives about business, strategy, marketing, and technology.

AI Insights from McKinsey’s Latest Report

Technology

AI Insights from McKinsey’s Latest Report

Strategy is a Philosophy of Becoming

Strategy

Strategy is a Philosophy of Becoming

AI Transformation Starts Right Now

Technology

AI Transformation Starts Right Now

Three Stops on the Path to AI Transformation

Technology

Three Stops on the Path to AI Transformation

Five AI Predictions for the Next Six Months

Insights

Five AI Predictions for the Next Six Months

Five Critical Insights for Effectively Operationalizing AI

Business Strategy

Five Critical Insights for Effectively Operationalizing AI

Precision Targeting with Market Segmentation

Marketing Strategy

Precision Targeting with Market Segmentation

Eliminating “False Floors” in Web Design

Web Design

Eliminating “False Floors” in Web Design

AI Governance is the Key to Success

Technology

AI Governance is the Key to Success

The Paradox of AI Writing

Insights

The Paradox of AI Writing

Overcoming the Five Barriers to Purchase

Business Strategy

Overcoming the Five Barriers to Purchase

The Right Way to Leverage Personas in B2B Marketing

Marketing Strategy

The Right Way to Leverage Personas in B2B Marketing

How to Create an AI Vision Statement

Technology

How to Create an AI Vision Statement

What Sort of Human Is Your Brand?

Brand Strategy

What Sort of Human Is Your Brand?

Key Insights from “The Prompt Report” Research Paper

Technology

Key Insights from “The Prompt Report” Research Paper

Stop Performing Random Acts of Marketing

Marketing Strategy

Stop Performing Random Acts of Marketing

Agentic AI: Shifting from Knowledge to Action

Technology

Agentic AI: Shifting from Knowledge to Action

Why Your Brand Story Still Matters

Brand Strategy

Why Your Brand Story Still Matters

The Industrial Sector Has a Thought Leadership Problem

Business Strategy

The Industrial Sector Has a Thought Leadership Problem

Creating and Refining Your EPOC Strategy

Brand Strategy

Creating and Refining Your EPOC Strategy

How to Create an AI Use Case

Technology

How to Create an AI Use Case

Resisting Cognitive Tradeoffs in the Age of AI

Technology

Resisting Cognitive Tradeoffs in the Age of AI

How to Create an AI Policy

Explainer

How to Create an AI Policy

How to Create an AI Council

Technology

How to Create an AI Council

How to Perform Desktop Competitor Research

Explainer

How to Perform Desktop Competitor Research

Three Key LLM Prompts to Supercharge Your Creativity

Technology

Three Key LLM Prompts to Supercharge Your Creativity

The AI Big Bang Will Usher in a New Era of Creative Innovation

Technology

The AI Big Bang Will Usher in a New Era of Creative Innovation

Why Constraints Are the Unexpected Key to Creativity in the Age of AI

Insights

Why Constraints Are the Unexpected Key to Creativity in the Age of AI

Is Marketing Over?

Brand Strategy

Is Marketing Over?

Frameworks—and The Elusive Challenge of Finding Product-Market Fit

Product Strategy

Frameworks—and The Elusive Challenge of Finding Product-Market Fit

Is Your Company AI Resilient?

Technology

Is Your Company AI Resilient?

The Enduring (and Increasing) Value of T-Shaped Individuals and Organizations

Business Strategy

The Enduring (and Increasing) Value of T-Shaped Individuals and Organizations

Defining AI-First: Navigating the New Vocabulary of Artificial Intelligence

Technology

Defining AI-First: Navigating the New Vocabulary of Artificial Intelligence

Rethinking Marketing Budgets for Construction Businesses While Adapting to the AI Era

Marketing Strategy

Rethinking Marketing Budgets for Construction Businesses While Adapting to the AI Era

Beyond Content Creation: Expanding the Capabilities of LLMs in Construction Industries

Technology

Beyond Content Creation: Expanding the Capabilities of LLMs in Construction Industries

The AI Dilemma: Can We Maintain Our Humanity in the Face of Technological Surrender?

Technology

The AI Dilemma: Can We Maintain Our Humanity in the Face of Technological Surrender?

Three Reasons Why Investing in Your Brand Pays Off During M&A

Brand Strategy

Three Reasons Why Investing in Your Brand Pays Off During M&A

Decision Making in the Age of Uncertainty

Business Strategy

Decision Making in the Age of Uncertainty

Six Reasons To Partner With Thrive for Strategic Growth

Explainer

Six Reasons To Partner With Thrive for Strategic Growth

The 10x Advantage for Construction Marketers

Business Strategy

The 10x Advantage for Construction Marketers

Navigating Change in Construction Businesses

Insights

Navigating Change in Construction Businesses

The Ultimate AI Hack

Insights

The Ultimate AI Hack

The Mathematics of Marketing: Ten Useful Formulas

Marketing Strategy

The Mathematics of Marketing: Ten Useful Formulas

Resurrecting CX in the Age of AI

Insights

Resurrecting CX in the Age of AI

The Inevitable, Impending Death of the Internet Search Engine

Insights

The Inevitable, Impending Death of the Internet Search Engine

To Market Effectively, Start with a Leading Indicator

Marketing Strategy

To Market Effectively, Start with a Leading Indicator

A Case for Brand in the AI Era

Brand Strategy

A Case for Brand in the AI Era

Protecting What’s Real in the Age of AI

Insights

Protecting What’s Real in the Age of AI

The Unignorable Role of Risk in Marketing

Marketing Strategy

The Unignorable Role of Risk in Marketing

The Five Features of Effective Strategy

Business Strategy

The Five Features of Effective Strategy

What Makes a Good Agency Client?

Explainer

What Makes a Good Agency Client?

Know Your Audience: Understanding Five Common Research Methods

Design Thinking

Know Your Audience: Understanding Five Common Research Methods

Lessons for Construction Brands from a Retail Anthropologist

Customer Experience

Lessons for Construction Brands from a Retail Anthropologist

The Six Fundamental Expectations of E-Commerce Shoppers

E-Commerce

The Six Fundamental Expectations of E-Commerce Shoppers

Crawl, Walk, Run—Why Phased Engagements Work So Beautifully

Explainer

Crawl, Walk, Run—Why Phased Engagements Work So Beautifully

To Get to the Right Solution, Ask the Right Questions—Here are 55 of Them

Design Thinking

To Get to the Right Solution, Ask the Right Questions—Here are 55 of Them

How to Measure & Improve Your Customer Experience

Customer Experience

How to Measure & Improve Your Customer Experience

3 Common Brand Architecture Models

Brand Strategy

3 Common Brand Architecture Models

Connecting Product Circularity and Brand in Construction & Heavy Equipment

Product Strategy

Connecting Product Circularity and Brand in Construction & Heavy Equipment

Strategies for Telling Your Sustainability Story

Marketing Strategy

Strategies for Telling Your Sustainability Story

This is How We Bridge the Skilled-Labor Gap

Industry

This is How We Bridge the Skilled-Labor Gap

13 Questions a Dealer Will Ask Before They Carry Your Brand

Brand Strategy

13 Questions a Dealer Will Ask Before They Carry Your Brand

An Easy Framework for Understanding Brand

Brand Strategy

An Easy Framework for Understanding Brand

What B2C E-Commerce Teaches Us About B2B E-Commerce

E-Commerce

What B2C E-Commerce Teaches Us About B2B E-Commerce

The Fallacy of Average

Design Thinking

The Fallacy of Average

The Problem With Logic Is That It’s Not Logical

Business Strategy

The Problem With Logic Is That It’s Not Logical

Hurtling Towards a Post-Digital Era

Technology

Hurtling Towards a Post-Digital Era

The Insidious Problem with A.I.-Generated Creativity

Technology

The Insidious Problem with A.I.-Generated Creativity

Project Management and Data Collection—A Missing Perspective

Project Management

Project Management and Data Collection—A Missing Perspective

What’s In a Name?

Naming

What’s In a Name?

Why We Offer Programs, Not Services

Explainer

Why We Offer Programs, Not Services

10 Reasons Why We Switched to Fixed-Fee Pricing

Explainer

10 Reasons Why We Switched to Fixed-Fee Pricing

Three Secrets to Running a Successful Product-Launch Campaign

Product Strategy

Three Secrets to Running a Successful Product-Launch Campaign

How Much Should a Website Cost?

Pricing Strategy

How Much Should a Website Cost?

Sales and Business Development Are Two Different Disciplines—And That’s a Good Thing

Business Strategy

Sales and Business Development Are Two Different Disciplines—And That’s a Good Thing

The Upside—and Downside—of Arguing with ChatGPT

Technology

The Upside—and Downside—of Arguing with ChatGPT

From Idea to AR in Just Three Weeks

Case Study

From Idea to AR in Just Three Weeks

What Am I Selling and What are You Buying?

Business Strategy

What Am I Selling and What are You Buying?

The Creative Process is Messy—And That’s by Design

Process

The Creative Process is Messy—And That’s by Design

What the Hell is Strategy Anyway?

Business Strategy

What the Hell is Strategy Anyway?

Is Efficiency the Reason Crane Rental Rates Have Stagnated?

Industry

Is Efficiency the Reason Crane Rental Rates Have Stagnated?

The Power of Precise Positioning

Business Strategy

The Power of Precise Positioning

What We Talk About When We Talk About Design Thinking In Construction

Design Thinking

What We Talk About When We Talk About Design Thinking In Construction

10 Things We’ve Learned From 10 Years of Crane & Rigging Marketing (Part 2)

Industry

10 Things We’ve Learned From 10 Years of Crane & Rigging Marketing (Part 2)

10 Things We’ve Learned From 10 Years of Crane & Rigging Marketing (Part 1)

Industry

10 Things We’ve Learned From 10 Years of Crane & Rigging Marketing (Part 1)

The Collective Joy of Unearthing the Right Problem to Solve

Process

The Collective Joy of Unearthing the Right Problem to Solve

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