Thrive Insights
An ever-growing library of insights and perspectives about business, strategy, marketing, and technology.
Strategy
Introducing the IDEA Framework™ for Strategy
Business Strategy
Why AI Makes T-Shaped Talent Your Most Valuable Asset (And How to Hire for It)
Brand Strategy
How the Right Brand Strategy Makes Selling Easier
Brand Strategy
Brand Architecture Is a Business Decision, Not Just a Branding One
Insights
AI Stands for Average Intelligence Until You Do This
Technology
The One AI Use Case You Absolutely Need to Know
Business Strategy
The Smartest Businesses Learn Before They Lead
Marketing Strategy
Why System 1 Thinking Makes or Breaks Your Marketing Strategy
Technology
AI Is Here to Stay and Waiting Is No Longer an Option
Business Strategy
Your Company’s Purpose Matters More Than You Think
Design Thinking
To Ignite Growth, Break the Frame
Brand Strategy
Moving from Cliche to Competitive Advantage
Technology
Ten AI Use Cases That Should Be on Every Leader’s Radar
Brand Strategy
Brand Ethos in the Age of AI
Insights
Five Business Books That Will Change Your Thinking
Technology
Essential AI Reading from 2024
Strategy
Stop Asking What to Do With AI
Technology
Is This the End of Writing?
Insights
29 CEOs Reveal the Reality of AI Adoption
Strategy
Defining—and Redefining—AI First
Technology
AI Insights from McKinsey’s Latest Report
Strategy
Strategy is a Philosophy of Becoming
Technology
AI Transformation Starts Right Now
Technology
Three Stops on the Path to AI Transformation
Insights
Five AI Predictions for the Next Six Months
Business Strategy
Five Critical Insights for Effectively Operationalizing AI
Marketing Strategy
Precision Targeting with Market Segmentation
Web Design
Eliminating “False Floors” in Web Design
Technology
AI Governance is the Key to Success
Insights
The Paradox of AI Writing
Business Strategy
Overcoming the Five Barriers to Purchase
Marketing Strategy
The Right Way to Leverage Personas in B2B Marketing
Technology
How to Create an AI Vision Statement
Brand Strategy
What Sort of Human Is Your Brand?
Technology
Key Insights from “The Prompt Report” Research Paper
Marketing Strategy
Stop Performing Random Acts of Marketing
Technology
Agentic AI: Shifting from Knowledge to Action
Brand Strategy
Why Your Brand Story Still Matters
Business Strategy
The Industrial Sector Has a Thought Leadership Problem
Brand Strategy
Creating and Refining Your EPOC Strategy
Technology
How to Create an AI Use Case
Technology
Resisting Cognitive Tradeoffs in the Age of AI
Explainer
How to Create an AI Policy
Technology
How to Create an AI Council
Explainer
How to Perform Desktop Competitor Research
Technology
Three Key LLM Prompts to Supercharge Your Creativity
Technology
The AI Big Bang Will Usher in a New Era of Creative Innovation
Insights
Why Constraints Are the Unexpected Key to Creativity in the Age of AI
Brand Strategy
Is Marketing Over?
Product Strategy
Frameworks—and The Elusive Challenge of Finding Product-Market Fit
Technology
Is Your Company AI Resilient?
Business Strategy
The Enduring (and Increasing) Value of T-Shaped Individuals and Organizations
Technology
Defining AI-First: Navigating the New Vocabulary of Artificial Intelligence
Marketing Strategy
Rethinking Marketing Budgets for Construction Businesses While Adapting to the AI Era
Technology
Beyond Content Creation: Expanding the Capabilities of LLMs in Construction Industries
Technology
The AI Dilemma: Can We Maintain Our Humanity in the Face of Technological Surrender?
Brand Strategy
Three Reasons Why Investing in Your Brand Pays Off During M&A
Business Strategy
Decision Making in the Age of Uncertainty
Explainer
Six Reasons To Partner With Thrive for Strategic Growth
Business Strategy
The 10x Advantage for Construction Marketers
Insights
Navigating Change in Construction Businesses
Insights
The Ultimate AI Hack
Marketing Strategy
The Mathematics of Marketing: Ten Useful Formulas
Insights
Resurrecting CX in the Age of AI
Insights
The Inevitable, Impending Death of the Internet Search Engine
Marketing Strategy
To Market Effectively, Start with a Leading Indicator
Brand Strategy
A Case for Brand in the AI Era
Insights
Protecting What’s Real in the Age of AI
Marketing Strategy
The Unignorable Role of Risk in Marketing
Business Strategy
The Five Features of Effective Strategy
Explainer
What Great Strategic Partners Know
Design Thinking
Know Your Audience: Understanding Five Common Research Methods
Customer Experience
Lessons for Construction Brands from a Retail Anthropologist
E-Commerce
The Six Fundamental Expectations of E-Commerce Shoppers
Explainer
Crawl, Walk, Run—Why Phased Engagements Work So Beautifully
Design Thinking
To Get to the Right Solution, Ask the Right Questions—Here are 55 of Them
Customer Experience
How to Measure & Improve Your Customer Experience
Brand Strategy
3 Common Brand Architecture Models
Product Strategy
Connecting Product Circularity and Brand in Construction & Heavy Equipment
Marketing Strategy
Strategies for Telling Your Sustainability Story
Industry
This is How We Bridge the Skilled-Labor Gap
Brand Strategy
13 Questions a Dealer Will Ask Before They Carry Your Brand
Brand Strategy
An Easy Framework for Understanding Brand
E-Commerce
What B2C E-Commerce Teaches Us About B2B E-Commerce
Design Thinking
The Fallacy of Average
Business Strategy
The Problem With Logic Is That It’s Not Logical
Technology
Hurtling Towards a Post-Digital Era
Technology
The Insidious Problem with A.I.-Generated Creativity
Project Management
Project Management and Data Collection—A Missing Perspective
Naming
What’s In a Name?
Explainer
Why We Offer Programs, Not Services
Explainer
10 Reasons Why We Switched to Fixed-Fee Pricing
Product Strategy
Three Secrets to Running a Successful Product-Launch Campaign
Pricing Strategy
How Much Should a Website Cost?
Business Strategy
Sales and Business Development Are Two Different Disciplines—And That’s a Good Thing
Technology
The Upside—and Downside—of Arguing with ChatGPT
Case Study
From Idea to AR in Just Three Weeks
Business Strategy