Thrive Insights
An ever-growing library of insights and perspectives about business, strategy, marketing, and technology.
Marketing Strategy
SEO Isn’t a Strategy—It’s an Outcome
Brand Strategy
Understanding Key Drivers of Preference
AI Strategy
AI is No Longer Optional
AI Strategy
Preparing for a Zero-Click Internet
AI Strategy
Empire of AI
Brand Strategy
Why “Taste” Might Be Your Most Valuable Asset in the AI Era
Brand Strategy
The Four Types of Business Strategy
Brand Strategy
The Four Archetypes of Organizational Transformation
AI Strategy
Eight Reasons Why AI Transformation Efforts Fail
Marketing Strategy
How Messaging Territories Create Lasting Brand Differentiation
AI Strategy
Why AI Slop Creates Your Biggest Content Opportunity
Brand Strategy
Your Brand Exists to Solve a Problem
Brand Strategy
Why Your Strategy Needs a Meta-Strategy
AI Strategy
AI Efficiency vs. AI Effectiveness
Brand Strategy
Connecting Strategy to Loyalty
AI Strategy
Are You AI Fit?
Brand Strategy
A Case for Selling Solutions, Not Services
Brand Strategy
Introducing the IDEA Framework™ for Strategy
Brand Strategy
Why AI Makes T-Shaped Talent Your Most Valuable Asset (And How to Hire for It)
Brand Strategy
How the Right Brand Strategy Makes Selling Easier
Brand Strategy
Brand Architecture Is a Business Decision, Not Just a Branding One
AI Strategy
AI Stands for Average Intelligence Until You Do This
AI Strategy
The One AI Use Case You Absolutely Need to Know
Brand Strategy
The Smartest Businesses Learn Before They Lead
Marketing Strategy
Why System 1 Thinking Makes or Breaks Your Marketing Strategy
AI Strategy
AI Is Here to Stay and Waiting Is No Longer an Option
Brand Strategy
Your Company’s Purpose Matters More Than You Think
Brand Strategy
To Ignite Growth, Break the Frame
Brand Strategy
Moving from Cliche to Competitive Advantage
AI Strategy
Ten AI Use Cases That Should Be on Every Leader’s Radar
Brand Strategy
Brand Ethos in the Age of AI
Brand Strategy
Five Business Books That Will Change Your Thinking
AI Strategy
Essential AI Reading from 2024
AI Strategy
Stop Asking What to Do With AI
AI Strategy
Is This the End of Writing?
AI Strategy
29 CEOs Reveal the Reality of AI Adoption
AI Strategy
Defining—and Redefining—AI First
AI Strategy
AI Insights from McKinsey’s Latest Report
Brand Strategy
Strategy is a Philosophy of Becoming
AI Strategy
AI Transformation Starts Right Now
AI Strategy
Three Stops on the Path to AI Transformation
AI Strategy
Five AI Predictions for the Next Six Months
Brand Strategy
Five Critical Insights for Effectively Operationalizing AI
Marketing Strategy
Precision Targeting with Market Segmentation
Brand Strategy
Eliminating “False Floors” in Web Design
AI Strategy
AI Governance is the Key to Success
AI Strategy
The Paradox of AI Writing
Brand Strategy
Overcoming the Five Barriers to Purchase
Marketing Strategy
The Right Way to Leverage Personas in B2B Marketing
AI Strategy
How to Create an AI Vision Statement
Brand Strategy
What Sort of Human Is Your Brand?
AI Strategy
Key Insights from “The Prompt Report” Research Paper
Marketing Strategy
Stop Performing Random Acts of Marketing
AI Strategy
Agentic AI: Shifting from Knowledge to Action
Brand Strategy
Why Your Brand Story Still Matters
Brand Strategy
The Industrial Sector Has a Thought Leadership Problem
Brand Strategy
Creating and Refining Your EPOC Strategy
AI Strategy
How to Create an AI Use Case
AI Strategy
Resisting Cognitive Tradeoffs in the Age of AI
AI Strategy
How to Create an AI Policy
AI Strategy
How to Create an AI Council
Marketing Strategy
How to Perform Desktop Competitor Research
AI Strategy
Three Key LLM Prompts to Supercharge Your Creativity
AI Strategy
The AI Big Bang Will Usher in a New Era of Creative Innovation
AI Strategy
Why Constraints Are the Unexpected Key to Creativity in the Age of AI
Marketing Strategy
Is Marketing Over?
Marketing Strategy
Frameworks—and The Elusive Challenge of Finding Product-Market Fit
AI Strategy
Is Your Company AI Resilient?
Brand Strategy
The Enduring (and Increasing) Value of T-Shaped Individuals and Organizations
AI Strategy
Defining AI-First: Navigating the New Vocabulary of Artificial Intelligence
Marketing Strategy
Rethinking Marketing Budgets for Construction Businesses While Adapting to the AI Era
AI Strategy
Beyond Content Creation: Expanding the Capabilities of LLMs in Construction Industries
AI Strategy
The AI Dilemma: Can We Maintain Our Humanity in the Face of Technological Surrender?
Brand Strategy
Three Reasons Why Investing in Your Brand Pays Off During M&A
Brand Strategy
Decision Making in the Age of Uncertainty
Marketing Strategy
Why the Right Strategic Partner Changes Everything
Brand Strategy
The 10x Advantage for Construction Marketers
Brand Strategy
Navigating Change in Construction Businesses
AI Strategy
The Ultimate AI Hack
Marketing Strategy
The Mathematics of Marketing: Ten Useful Formulas
AI Strategy
Resurrecting CX in the Age of AI
Marketing Strategy
The Inevitable, Impending Death of the Internet Search Engine
Marketing Strategy
To Market Effectively, Start with a Leading Indicator
Brand Strategy
A Case for Brand in the AI Era
AI Strategy
Protecting What’s Real in the Age of AI
Marketing Strategy
The Unignorable Role of Risk in Marketing
Brand Strategy
The Five Features of Effective Strategy
Brand Strategy
What Great Strategic Partners Know
Brand Strategy
Know Your Audience: Understanding Five Common Research Methods
Brand Strategy
Lessons for Construction Brands from a Retail Anthropologist
Marketing Strategy
The Six Fundamental Expectations of E-Commerce Shoppers
Brand Strategy
How Phased Engagements De-Risk Strategy Work
Brand Strategy
To Get to the Right Solution, Ask the Right Questions—Here are 55 of Them
Brand Strategy
How to Measure & Improve Your Customer Experience
Brand Strategy
3 Common Brand Architecture Models
Brand Strategy
Connecting Product Circularity and Brand in Construction & Heavy Equipment
Marketing Strategy
Strategies for Telling Your Sustainability Story
Marketing Strategy
This is How We Bridge the Skilled-Labor Gap
Brand Strategy
13 Questions a Dealer Will Ask Before They Carry Your Brand
Brand Strategy
An Easy Framework for Understanding Brand
Marketing Strategy
What B2C E-Commerce Teaches Us About B2B E-Commerce
Brand Strategy
The Fallacy of Average
Brand Strategy
The Problem With Logic Is That It’s Not Logical
Brand Strategy
Hurtling Towards a Post-Digital Era
AI Strategy
The Insidious Problem with A.I.-Generated Creativity
Brand Strategy
A Case for Fast Strategy
Brand Strategy
What’s In a Name?
Marketing Strategy
10 Reasons Why We Switched to Fixed-Fee Pricing
Marketing Strategy
Three Secrets to Running a Successful Product-Launch Campaign
Marketing Strategy
How Much Should a Website Cost?
Brand Strategy
Sales and Business Development Are Two Different Disciplines—And That’s a Good Thing
AI Strategy
The Upside—and Downside—of Arguing with ChatGPT
Marketing Strategy
From Idea to AR in Just Three Weeks
Brand Strategy
What Am I Selling and What are You Buying?
Brand Strategy
The Creative Process is Messy—And That’s by Design
Brand Strategy
What the Hell is Strategy Anyway?
Marketing Strategy
Is Efficiency the Reason Crane Rental Rates Have Stagnated?
Brand Strategy
The Power of Precise Positioning
Brand Strategy
What We Talk About When We Talk About Design Thinking In Construction
Brand Strategy
Nine Insights That Drive Growth in Competitive Markets
Brand Strategy