AI is No Longer Optional

If you’re not actively thinking about how every part of your business could be shaped by—or at least supported by—AI, then you’re not thinking about the right things.

To put it bluntly, it no longer matters what you personally think about AI.

It doesn’t matter if it makes you uneasy.

It doesn’t matter if you disagree with it.

It doesn’t matter if you don’t understand it—or don’t want to.

Because while you’re deciding how you feel about AI, untold billions are being poured into training bigger, faster, more capable models.

Data centers are being built. Power plants are being upgraded. The infrastructure of the future is already being laid.

And if you run—or work for—any business that uses technology (which, by now, is all of them), you’re already caught in the current.

Sure, you can choose to stand still.

You can even try to position yourself as proudly analog—“We’re all human, all the time”—but  the problem is that your competitors won’t.

They’ll be coming for you with the speed, scale, and precision that AI enables.

The reality is that AI is quickly becoming a utility.

But not a utility like the internet.

It’s a utility more like electricity.

Can you imagine a company saying they don’t use electricity? (“We’re off the grid. Send us a letter.”)

That’s where we’re headed.

AI will soon be everywhere—quietly powering nearly every modern business behind the scenes.

I’m not saying you have to like it. (I sure don’t.)

And I’m also not saying you should use AI for everything.

If you’re a writer and don’t want AI to write for you, no problem.

If you’re a coder and don’t want AI to code for you, that’s fine too.

But find the tasks you don’t want to do—and figure out how AI can do those faster, better, and with more accuracy.

Start small. Empower your teams to experiment safely.

Set up an AI Council. Create an AI Policy. Find use cases. And document your findings.

What did you learn? What worked? What didn’t?

Did you save money? Save time? Increase accuracy?

Did you come up with new, unexpected ideas?

Double down on what works. Then let go of what doesn’t.

But don’t wait.

Use AI every day.

Find your use cases. Experiment. And move forward.

Because everyone else already is.

Want help getting started?

That’s exactly what we do. Reach out today.