Our programs are solution ecosystems that deliver measurable, repeatable results.
There comes a time in every brand’s history when it must transform itself. Smart brands understand that even if your primary audience doesn’t change, the way that audience behaves over time certainly does. Attitudes, cultural context, technology—they all play a critical role in how your brand is perceived from year to year.
FORGE, our brand transformation and creation program, is designed to help you make the powerful decision to implement a new strategy, tell a new story, and craft a new identity. FORGE offers an exciting opportunity to shape a new look and feel that announces to the world exactly why you still matter. After all, a brand transformed is a brand revived. And the start of forging a new and important chapter in your legacy.
When a business says they need a new website, what they mean is that they have a business problem and a website might help solve it. The problem could be related to brand or marketing or sales, and when done right, a website goes beyond utility and emerges as a key part of the overall customer experience—a powerful tool that helps position your organization and shape your brand’s narrative for the market.
BUILD, our website design and development program, is crafted using a thoughtful, process-driven approach that puts your customer—and by extension, your product and brand—at the center of every single design decision we make. Rooted in rock-solid user experience and fueled by design thinking, BUILD will push you to reimagine what a website is and does.
Audience growth doesn’t happen by accident. Neither does keeping your core group of loyal brand evangelists engaged —the ones who’ve been coming to you for years, supporting you at every point in your journey. Instead, audience growth and retention is the result of a carefully planned marketing strategy that considers every point of customer interaction.
GAIN, our comprehensive 360° marketing program, begins with a review of your positioning, and then progresses into a deep analysis of the problem you’re solving for your customers in order to understand how they feel about your solution. We then locate where your customers gather, interact, and engage—in both physical and digital spaces— so we can deploy the right message in the right place at the right time.
REVEAL, our research and discovery program, is a comprehensive insights-gathering initiative designed to uncover data and gain an understanding of whatever it is that’s causing your current challenge. Utilizing a carefully curated selection of research tactics and goals, our team dives deep into customer behavior, competitor activity, user trends, and market analysis in order to provide a roadmap to success.
From qualitative interviews and customer surveys to needs assessments and gap analyses, our team of UX and ethnographic researchers will use a variety of techniques as they journey to the epicenter of your brand and product experience to discover actionable insights sure to take your organization to a place you never thought possible.
SHIFT, our digital product design program, lives at the intersection of strategy, technology, and design, and allows us to concept, prototype, and launch digital products quickly and efficiently. Utilizing a rapid-prototyping approach, we ship concepts early and often in order to continually test and validate low-fidelity designs prior to refinement.
Interaction design, component-based design system integration, and long-term product roadmapping ensure that each product stands out now—and later. By harnessing the power of a small team of seasoned, focused designers, SHIFT ensures a strategic path toward bringing a winning product to market.
They’re called “launches” for a reason— because they set things in motion. Product launches raise eyebrows. Cultivate excitement. Get people talking. When done right, they bridge the gap between logic and emotion and boost anticipation to a boiling point.
Whether you’re launching a new product within an existing product line, launching an existing product to a new market, or launching a new product altogether, our strategy-fueled product-launch program, PROPEL, delivers campaigns that build buzz and achieve results.
Commerce is transforming. The way you used to sell your products isn’t the way you’ll sell them in the future. Right now, maybe you’re selling products from a catalog and want to explore an e-commerce offering. Perhaps you’re selling equipment and other products through a dealer or retail network and looking for additional direct-to-consumer options. Or maybe you’re just looking for creative ways to integrate your technologies so they do more than they’re currently doing.
Whatever it is you’ve got in mind, EXPAND, our digital commerce transformation program, is designed to uncover your pain points, integrate your analog and digital experiences, and harness the true power of a deliberate commerce ecosystem.