To solve your most important business challenges, we offer four innovative programs.
They’re called “launches” for a reason— because they set things in motion. Product launches raise eyebrows. Cultivate excitement. Get people talking. When done right, they bridge the gap between logic and emotion and boost anticipation to a boiling point.
Whether you’re launching a new product within an existing product line, launching an existing product to a new market, or launching a new product altogether, our strategy-fueled product-launch program, PROPEL, delivers campaigns that build buzz and achieve results.
There comes a time in every brand’s history when it must transform itself. Smart brands understand that even if your primary audience doesn’t change, the way that audience behaves over time certainly does. Attitudes, cultural context, technology—they all play a critical role in how your brand is perceived from year to year.
FORGE, our brand transformation and creation program, is designed to help you make the powerful decision to implement a new strategy, tell a new story, and craft a new identity. FORGE offers an exciting opportunity to shape a new look and feel that announces to the world exactly why you still matter. After all, a brand transformed is a brand revived. And the start of forging a new and important chapter in your legacy.
Audience growth doesn’t happen by accident. Neither does keeping your core group of loyal brand evangelists engaged —the ones who’ve been coming to you for years, supporting you at every point in your journey. Instead, audience growth and retention is the result of a carefully planned customer acquisition and retention strategy.
GAIN, our customer acquisition and retention program, begins with a review of your positioning, and then progresses into a deep analysis of the problem you’re solving for your customers in order to understand how they feel about your solution. We then locate where your customers gather, interact, and engage—in both physical and digital spaces— so we can deploy the right message to the right place at the right time. Win, delight, repeat. It’s not easy, but it is simple.
Commerce is transforming. The way you used to sell your products isn’t the way you’ll sell them in the future. Right now, maybe you’re selling products from a catalog and want to explore an e-commerce offering. Perhaps you’re selling equipment and other products through a dealer network and looking for additional direct-to-consumer options. Or maybe you’re just looking for creative ways to integrate your technologies so they do more than they’re currently doing.
Whatever it is you’ve got in mind, EXPAND, our digital commerce transformation program, is designed to uncover your pain points, integrate your analog and digital experiences, and harness the true power of a deliberate commerce ecosystem.