Crafting highly specialized messaging and design for a highly specialized audience.


The Challenge

For nearly 25 years, NBIS has been providing insurance for some of the biggest and most sophisticated crane, rigging, and specialized transportation companies in the country.

NBIS began with an idea: help heavy-construction companies manage their risk through innovative safety, online training, and contract-management techniques so they could offer more competitive insurance pricing. The result is a risk-management-based insurance provider that’s helped make the heavy-construction industry safer and more profitable.


  • Editorial content
  • Ad concepting & design
  • Video creation
  • Social media management
  • Digital marketing strategy
  • Email marketing

The Solution

NBIS came to Thrive Creative with a desire to hone their messaging while crafting ad designs and marketing collateral that spoke to their highly specialized audience. They looked to us to help them with information design, as well as creating and implementing a LinkedIn marketing strategy that bolstered the longform thought leadership content we began developing for them on a bi-monthly basis.

Additionally, we’ve helped NBIS create video content, develop email campaigns, manage a frequently updated blog, and assist with various web-development tasks.

Visit www.NBIS.com
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