NewsHedge is a financial technology company that helps some of the world's most sophisticated electronic trading firms, quant groups, and hedge funds react to market-moving events. Founded in 2012, the company has evolved to offer an industry-leading software platform that connects unusual trading behavior to contextual information happening on social media.
When we first began working with NewsHedge, we were hired to help them distill their brand story. They had an idea of who they were, but they needed to refine their narrative further in order to showcase their true value to the market. Once we’d identified the brand identity and direction, we helped create their web copy and promotional collateral, and assisted with brand video production. Thrive also provided consulting services that spanned a variety of different topics from brand strategy and positioning to capital campaigns.