Even if you don’t know anything about marketing, chances are you’ve heard that you absolutely must be marketing through social media.
However, like most marketing efforts, social media marketing brings some pros and cons to the table. You can drive in-person sales and create loyalty, but it’s a ton of work. You need to monitor your channels and pay attention to how your audience is using specific keywords, key-phrases, and hashtags. And you need to be consistent in your efforts.
A good social media plan also boasts actionable goals that are actually attainable. You probably can’t grow your Instagram following by 500,000, but you might be able to drive brand awareness and create a small-but-growing fanbase.
Here at Thrive, we can work with you to put together a realistic social media marketing plan. We can help you establish goals, define your success metrics, and uncover the challenges you’re going to face along the way. We can also help you create content as well as post updates for you.
Successful social media marketing efforts are collaborative and constantly changing. The key with any digital initiative is being flexible and agile—you need to respond to what the data is uncovering, and optimize.
If you’re ready to explore the fun and sometimes mind-bending world of social media marketing, drop us a line today.