In plain language, SEO is the basic activity of ensuring that your website can be found in search engines (these days, that pretty much means Google and Bing) for words and phrases relevant to what your site is offering. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. Basic SEO tasks are broken down into "on-page" and "off-page" best practices, with “on-page” items being the easiest to control.
SEO sounds complicated, and at times, it can be. In fact, it’s constantly evolving, primarily because Google wants to prevent people from gaming the system. Google is concerned, first and foremost, with accuracy and relevancy: they want to know that when you search for a topic, you find exactly what it is you’re looking for.
On-page SEO focuses on the basics: making sure you have the right keywords on your site, having kick-ass content (no thin or duplicate content), making sure your URL structure is correct, and having properly formatted header tags, meta descriptions, alt text, outbound links, and internal links.
Off-page SEO is harder to understand, but it comprises details like inbound links (or backlinks) and social signals.
Other SEO items to consider are page load time, SSL certificates, and local SEO.
At Thrive, we design and develop your website to be as SEO-productive as it can be, and we offer a down-to-earth SEO analysis from the get-go.
We want you to see exactly how well your website is currently performing (and ranking), so you walk away with a complete understanding of what SEO actually is and what you need to do.
We offer SEO monthly and quarterly reporting, as well as benchmarking. We can also make the necessary adjustments to your current site.
If you’re ready to get started, shoot us an email.
Additionally, be sure to check out this definitive guide to SEO in 2019. It’s a bit of a read, but it's everything you need to know for 2019.