So you’ve got the company, the product(s), the brand, the marketing strategy, and the audience you want—now you need to start showing up in the top tier of online search engine results pages (SERPs).

Whereas SEO is focused on improving your site in order to increase your organic search-engine rankings, SEM (search engine marketing) utilizes the ad platforms that are already built into most search engines—think Google AdWords, Bing Ads, and Yahoo Search Ads—comprising what is known as the “paid search.”

One piece to this puzzle is pay-per-click (PPC), in which advertisers pay a fee each time one of their ads is clicked. Essentially, it's a way of buying visits to your site, so to speak, rather than attempting to "earn" those visits organically. 

We can help you figure out whether or not SEM/PPC makes sense for you. If it does, we can set up the campaign, provide reports, and make recommendations on how and when to optimize. Sometimes you have to pay to play—which, and when it applies, can produce exactly the right outcome.

 

Don't forget to think about the social piece to your marketing plan.