Almost everyone who cares about success in the modern marketplace is using some form of content marketing. But with so many definitions floating around the interwebs, it’s probably less important to nail down what it is than to identify what it does.
For the record, content marketing seeks to attract new customers by creating, publishing, and distributing content to a specific audience. The tools of the trade represent an equally broad assortment: social media strategy and marketing, SEO (search engine optimization), PPC (pay-per-click) campaigns, newsletters, blogs, videos, infographics (including gifs and memes), case studies, e-books, and more—with the end goal of capturing authentic, sustainable customer attention, which then translates to action.
A strong content marketing strategy serves as the foundation to it all, and at Thrive, we work with you to drill down on a plan that will drive your brand’s identity and message through the vehicles that most effectively deliver that information to your target audience.
When the plan is in place, the vehicle positioned, and the audience identified, we start writing—because it always comes back to writing. The words you use, and how you use them, establish credibility, trust, and authenticity within your customer base. Content marketing, and the strategy behind it, keeps them coming back.
Don't hesitate to reach out—we're ready when you are.