When we think about design, we think in terms of cleanliness and simplicity, and we’ve adopted designer Jason Stirman’s definitions of both:
- Simplicity is the lack of complexity. Simple things are straightforward and easily understood. Simplicity is about the experience.
- Cleanliness is a design aesthetic. Clean designs are often sparse with ample whitespace. Cleanliness is about the look.
Good designs utilize both while also understanding that form follows function. Ultimately, design is about enhancing experience.
Similar to “content,” design has become a sweeping concept, especially within the digital marketplace, and encompasses a near-endless array of perspectives, styles, intentions, and disciplines.
That said, we keep design as manageable as we can. So when considering how design will take your business and your story to the next level, we focus on these services: