At the end of the day, web copy is the core text that guides people through your website and tells them what they need to know about who you are and what you do. It shows up all over the place on your site, but it should always attempt to engage, inform, educate, or even inspire users—putting a purpose to their visit, which is, to choose you.
Cultivating, and ultimately maximizing, tone of voice is one very important component of web writing—not just what you say, but how you say it. Your web copy should also reflect your company’s mission, vision, and values in some way.
After all, when someone visits your site, the goal is to captivate them with the information they seek, and then keep them around by showing them who you are, what you do, and why they should invest their time, money, and attention in you.
Unpacking all of that into workable copy is something we take a lot of pride in at Thrive. We listen, we take meticulous notes, and we get to know your brand, your beliefs, your goals. We work with you to establish your products and/or services as the undeniable hero, and then build a cohesive narrative around the whole platform.
Let's get started—why wait?