The purpose of a press release is to be so outrageously interesting that when you tell the world what you're doing, a reporter can't help but want to know more. The idea is to get your news written about by the real news—a mainstream publication with a much bigger platform than yours.
An effective press release does a lot more than just convey information. It engages its readers. It creates a buzz. It establishes relevance. Anything less is just a bunch of words on a page. And there's plenty of those in the world already.
Producing a quality press release doesn't just happen. It takes hard work, careful consideration, and requires strategy. It also commands a narrative arc.
At its core, a press release is a story you're trying to tell. At Thrive, we first understand your business and story on a fundamental level, and then we figure out how to tell that story to the world. We produce press releases that get traction.
Say the word, and we can do the same for you.