Businesses send out email newsletters to a subscriber list of potential and existing customers in order to deliver relevant information or product-focused content to targeted, opt-in recipients.
It keeps the brand top-of-mind for audiences within the applicable space and market(s).
But there’s an additional goal here: to increase recipients (subscribers), open rates, and click-through rates. In most cases, the ultimate aim is to facilitate a purchase.
Which really comes down to how and when the newsletter is delivered.
We work with you to design a newsletter that captures and conveys the message you want to send to the audience you want to target—in as engaging and authentic a way as possible. We can develop the copy, design the newsletter, source images—whatever makes the most sense for you. We can even send it out as part of our email marketing service and provide reporting on the results.
Through creative headlines, strategic scheduling, streamlined information, compelling design, strong calls-to-action, and quantifiable reporting, we work to create a newsletter that undeniably fosters audience engagement and drives consumer action. Let's get to it.